PRESS RELEASE

For Immediate Release             Monday, January 23, 2012

SouthMain Rejuvenation Institute Grand Re Opening of its

San Fernando Valley office Saturday, February 4^th

Van Nuys, CA --- SouthMain Rejuvenation Institute announced that their official SouthMain Rejuvenation Institute Grand Opening/Ribbon Cutting & Open House will be held on Saturday, February 4, 2012, from 2:00 pm to 5:00 pm at 14545 Friar St., Van Nuys, CA 91411.

The event will feature a red carpet, cocktails, hors d'oeuvres, raffles, prizes and mixers. The event starts @2:00pm, with the ribbon cutting and blessing @3:00pm. Fr. Ramon Pedrosa will officiate the blessing.

Franco de Dominicis, former Head Chef at the Biltmore-Los Angeles will cater the event.  Performers include Liezl, a local songwriter/singer, and Kristine Remigio,a  retired Broadway star from Ms. Saigon. Krissy Staykova, violinist, will entertain throughout the event.

Every attendee will receive a free laser facial rejuvenation session.  There will be raffles throughout the event. Raffle items include:

•                     Dysport Treatment

•                     Botox Treatment

•                     Dermal Fillers (Restylane, Perlane, Juvederm)

•                     Laser Hair Removal Sessions

•                     Laser Facial Rejuvenation Sessions

WHERE:          SouthMain Rejuvenation Institute

                        14545 Friar St., Van Nuys, CA 91411

WHEN:           Saturday, February 4, 2012

                        1:00 pm - Media Check-In

                        2:00 pm - Red Carpet Arrivals

                        3:00 pm - Ribbon Cutting and Blessing by Father Ramon Pedrosa.

"Mastery of the art and science of medical aesthetics is always what  we aim for, and excellence in customer service and quality patient care is our top priority”. said Louella D. Eischen, Certified Aesthetic Consultant and the Aesthetic Director of SouthMain Rejuvenation Institute, A Medical Group.

Skillful delivery of safe, advanced and effective medical procedures resulting in radiant, clearer, smoother, healthier and younger-looking skin has always been the basis of SRI’s mission.

Through the years, SRI remains committed to live up to the ideals of a high-quality aesthetic medical institution that its medical director Apolinar Tiongson, M.D. has laid the foundation for.

RSVP:              Any media/press outlet representatives interested in covering the event please RSVP by                                                              contacting Alex Leon from World Wide Vital Marketing & Public Relations Inc. at:                                        worldwidevitalpr@gmail.com or Steven Escobar at (213) 321-9408.

About SouthMain Rejuvenation Institute (SRI):

SouthMain Rejuvenation Institute specializes in non-surgical cosmetic procedures. Serving the community since 1999 , SRI main office is in Milpitas, California and has offices in Los Angeles (est. 2008), and San Francisco (est. 2000). All three offices in Milpitas, San Francisco and Los Angeles Offices are all staffed with highly qualified registered nurses and physician providers and equipped with advanced lasers and instruments in order to consistently render quality care. For more information please visit http://www.southmainrejuvenation.com or call (888) 678-SKIN (7546).

About Apolinar Tiongson, M.D.:

Apolinar Tiongson, M.D. is a licensed physician in the State of California. Dr. Tiongson received his medical degree from Southwestern University in Cebu City, Philippines in 1990, completed internship in internal medicine at the New York University Medical Center-Deparment of Veterans Affairs Medical Center in 1994 and residency in anatomic and clinical pathology at the New York Medical College-Metropolitan Hospital Center. After residency, he pursued independent training in aesthetic medicine and all his continuing medical education is exclusively focused on cosmetic dermatology and medical aesthetics. Through the years, he has accumulated intensive specialized training in non-surgical aesthetic procedures including Botox, Dysport, dermal fillers, chemical peels, medical lasers for skin resurfacing, acne treatment and hair removal, radio frequency skin treatments, among others. Since 1999, Dr.Tiongson has personally performed more than 60,000 laser procedures, over 3,000 botox treatments, and almost 1000 injectible dermal filler procedures.

Dr. Tiongson as a scientist developed the proven clinicallly-effective APOLINAR skincare line.

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MEDIA CONTACTS:

Alex Leon, Director of Marketing & PR                               

Steven Escobar, Media Liaison                                            

World Wide Vital Marketing & Public Relations                 

http://worldwidevitalpr.wordpress.com/                                

TEL: (213) 321-9408

worldwidevitalpr@gmail.com

 Louella D. Eischen, Aesthetic Director                   

 SouthMain Rejuvenation Institute

 TEL: (818) 339-4969

louella.eischen@gmail.com

Editor’s Note: Dr. Apolinar Tiongson, Louella D. Eischen, Chef Franco de Dominicis, Father Ramon Pedrosa, Liezl, Kristine Remigio and Krissy Staykova are available for interviews please email all your requests to: Alex Leon at worldwidevitalpr@gmail.com or see Steven Escobar during the event.